Rose PR News
A bi-monthly newsletter edit on hospitality news & client highlights.
1 Year of Rose PR!
One year ago, Rose PR Agency was founded with a clear vision: to build a Nordic PR agency grounded in authenticity, meaningful connection, and uncompromising quality. In a world driven by fast impressions, we chose a more intentional path. One rooted in our Scandinavian heritage. We exist to elevate hotels and retreats through stories that resonate deeply across the Nordics - and last far beyond the headline.
I’m proud that over the past 12 months, we’ve partnered with visionary European hotels and travel brands who believe that true luxury is not about excess, but about atmosphere, integrity, and a deep sense of place. Together, we’ve shaped memorable narratives that reflect this new kind of quiet luxury.
I’m deeply grateful for the trust, the courage, and the long-term thinking our clients and collaborators bring to the table. Rose PR was built on the belief that meaningful communication creates lasting value - and that brands with soul will always stand stronger than brands with noise.
Thank you for being part of this journey. We look forward to sharing more exciting news with you soon!
Regitze Cecilie Rosenvinge
Founder
New Nordic Luxury by De Historiske
New Nordic Luxury is a curated collection of independent high-end hotels across Scandinavia, created for travellers seeking considered, experience-led stays. Each property is chosen not only for its quality, but for its strong sense of place, personal hospitality and connection to local culture and landscape.
Bringing together destinations that value craftsmanship, gastronomy and design, the portfolio highlights hotels where character and authenticity matter just as much as comfort. United by shared standards of warmth and integrity, New Nordic Luxury presents a modern view of regional luxury — refined, intimate and deeply rooted in its surroundings. Discover their portfolio of remarkable destinations here.
Lilløy by Lindenberg
On a tiny private island off the coast of Bergen, just twelve guests at a time are welcomed into a home shaped entirely by wind, water and Nordic craft. Lilløy Lindenberg is not simply remote; it is deeply intimate, inviting travellers into the quiet rhythm of island life where days unfold with the tides. Mornings might begin in a kayak on mirrored waters, afternoons with foraging from the gardens, and evenings gathered by the fire beneath an immense Nordic sky. Interiors honour local artistry - from handmade ceramics to seaweed-filled mattresses – creating a stay that feels both elemental and refined. Here, luxury is found in presence, connection and the rare privilege of true stillness. Explore or reserve your stay here.
Ytri – Opening April 2026
Sixty kilometres beyond Norway’s coastline, where the ocean begins its long reach toward Greenland, Ytri will open as one of the most remote and ambitious retreats in the Nordics. Set within the dramatic Træna archipelago, the journey is as transformative as the arrival, carrying guests into a landscape sculpted by weather, sea and silence. Ytri is being designed for those drawn equally to solitude and soft adventure, with seasonal experiences shaped entirely by nature’s rhythm. From rich fishing waters to curated explorations across the islands, no two stays will be the same. This is escapism distilled to its purest, most poetic form - the edge of the world, reimagined as sanctuary. Begin discovering the retreat here.
Hotel Oderberger - Celebrating 10 Years
This year marks a decade since Hotel Oderberger reopened its doors, unveiling a meticulous transformation from historic city bathhouse to one of Berlin’s most characterful boutique stays. Originally designed in 1898 and long closed to swimmers, the neo-Renaissance pool hall once again became the heart of the property in 2016, now an icon of architectural revival. With 70 rooms, apartments and distinctive tower suites, the hotel balances heritage grandeur with contemporary calm. Few places in Berlin offer such a tangible dialogue between past and present, where every corridor carries a story. As the hotel celebrates ten remarkable years, its legacy as a destination in its own right feels more relevant than ever. Dive deeper into their story here.
Hotel Plesnik - Culinary March
In Slovenia’s Logar Valley, Hotel Plesnik has long been guided by a philosophy of sincerity, stewardship and profound respect for its alpine surroundings. This March, the spotlight turns to its Green Michelin Star restaurant, where sustainability is not a trend but a lived commitment. Under the collaboration of Janez Bratovž and head chef Tom Čopar, menus celebrate the valley’s ingredients through a dialogue between tradition and contemporary technique. The result is cuisine that feels thoughtful, grounded and quietly groundbreaking. A visit promises not only exceptional dining, but a deeper connection to landscape, community and craft. Discover more here.
Les Clefs d’Or Denmark
Recognised by the golden crossed keys worn on their coats, members of Les Clefs d’Or represent the highest standard of concierge professionalism in the world. The Danish chapter forms part of a global network spanning more than 80 countries, united by a commitment to service excellence and trusted expertise. Admission requires years of experience, rigorous evaluation and a proven ability to deliver the extraordinary. For guests, these concierges are cultural interpreters, problem solvers and discreet magicians capable of opening doors few others can. Their presence elevates not only hotels, but entire destinations.
Learn more about the association here.
Earlier this month, Rose PR founder Regitze Rosenvinge spoke with the association’s president about the evolving role of the concierge in modern hospitality. Read the conversation here.
Rose PR Agency: The Scandinavian PR Experts For Hotels & Retreats
Rose PR is the trusted voice for hotels seeking meaningful visibility across Scandinavia - and now also Germany. With deep-rooted media relationships, cultural fluency and a refined understanding of the Nordic mindset, we position hotel brands where it truly matters.
Now, we are expanding our expertise into Germany - one of Europe’s strongest and most quality-driven travel markets.
Are you ready to elevate your presence in Scandinavia and Germany?
Let’s start the conversation
Interested in joining our portfolio? We'd love to hear from you.
hello@rose-pr.com
+45 42 25 57 67
www.rose-pr.com
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